Last time we talked about the objective in the resume. As I stated with the other article, my suggestion is to leave it off the resume and use a summary of qualifications or professional profile. Incorporate your objective into your cover letter. Besides, the recruiters and hiring managers know that your objective for sending the resume to them is to get an opportunity to interview and advancing in the hiring process.

With that being said let us look at the meat and potatoes of the resume; your Content. Ask yourself these questions:

• Does your content show examples of your knowledge, skills, and accomplishments?
• Does it show career advancement and responsibility?
• Does it provide examples of a problem, a process, and outcome that benefited the company?
• But most importantly, does the content in your resume mirror what the hiring companies are looking for in a candidate?

How do we make your content spot on for recruiters and potential employers? Include company metrics in order to give recruiters and hiring managers a clear idea of what circumstances you made your achievements in. If you are a sales representative, state your ranking amongst your fellow sales personnel, show data of how you exceed your sales goals, and how much money you made for the company by being a superstar salesperson. If you are in marketing, show examples of how you developed a campaign that brought in millions of dollars in sales for you company. If you are a teacher state examples of how you implemented a reading curriculum that raised the level of the children's reading comprehension to the state required percentage.

Here is an example of a generic sentence that does not describe what you did for your employer, an organic food company selling cereals that when eaten and balanced with daily exercise, should lead to a better lifestyle:

• Wrote a marketing plan for cereal that helped the company gain more money.

Or you can say:

• Organized and implemented the national organic cereal campaign, "March for Your Heart" generating 100 million dollars in revenue for the company in the first month of launch.

Before you send that resume to anyone, review the content and strength the information you provide. Don't embellish your accomplishments if you can not back that information up in an interview. A good interviewer will know what questions to ask to make sure you that you are able to back up the information you have provided in your resume.